What went wrong in the Trump campaign? Professor Michael Cohen, a specialist in modern political campaigns and Hon Kristy Debono, Shadow Economy Minister, analyse the contrast between the two campaigns. ‘The Trump campaign never really understood what the electorate was really focused on. The campaign never had a good enough message on how it was going to manage Covid-19. The Republicans also took their eye off the ball and did not spend enough time on certain States and the kind of things they needed to do in those States to win.