'The way we look for partners and meet partners has changed drastically.
There is a fear of catching COVID-19 and this has brought an upsurge in online dating. Older daters were resistant at first to dating online. 87% of older daters were going to wait until after the pandemic to start dating again but changed their minds after a few months.
The positives are that we have a much longer time until we have to meet in person and no one has to pay for a dinner when you first go on your date and you can take time to build a relationship.
With regards to consumer markets For example there has been a slump in demand of cut flowers and there is a slump in demand and another example is that a temporary slump is reported in the lingerie market.'
Professor Anna Macready
Dr Anna Macready is Associate Professor of Consumer Behaviour and Marketing at the University of Reading. A psychologist and public health nutritionist with 16 years industry experience, Anna currently teaches human motivation, behaviour change and a range of topics in consumer research and marketing. Her research includes consumer psychology, currently focusing on consumer trust, food waste and personalised nutrition.