New toy shop with a difference

I retraced my steps when I walked past a shop in St Paul’s Street Valletta on my way to a meeting in the City centre.  I was drawn to the traditional wooden toys and could see that the shop was re-created to look like Geppetto’s workshop.

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On my way back to the car, I was curious to see more and stopped to see more.

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The shop stocks toys by Bartolucci,  and the concept was built on the Pinocchio story  that was created in Italy.  Toys are handmade and include rocking horses, ballerinas, music boxes and many forms of Pinocchio, all bringing back memories of my childhood when most of our toys were made out of wood.

The shop itself called Id-Dinja tal-Ġugarelli, at number 48 St Paul Street looks like Geppettos workshop and all the toys add character and colour to bring the shop to life, creating a unique atmosphere and a great experience, even for a visit.

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It is the brainchild of two female entrepreneurs, lawyer Alessia Psaila Zammit and teacher Christabelle Micallef. Alessia fell in love with the Bartolucci brand in 2005 when she discovered the shop based within steps from the Fontana di Trevi.

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Since then, she visited several other stores around Italy and together with Christabelle, decided to establish the brand in Malta and re-create Gepetto’s workshop.

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Id-Dinja tal-Ġugarelli, is at number 48 St Paul Street, Valetta
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